Within these data, nearly 27% of these expenses are made online : more than a quarter, which is a very high percentage. For email marketers, Easter has a lot to offer. So let's see how to get the most out of it in email campaigns. Set Your Easter Email Goals It's not just brands in the food industry that are benefiting from email campaigns designed specifically for this holiday. Here are the goals you can set for yourself. Increase online conversions E-commerce sites can adapt their offers to the needs of the moment . For example, offering everything necessary for Easter dinner, such as Liberty London… …or by offering special packages for fun weekend adventures, like Vueling Airline . .. Vueling Easter emails … or suggest ideas for spring delicacies, as Julep does with a pretty animated GIF:
Easter Julep And here is the hatching egg in all its sweetness: Increase store visits Retailers may advertise a selection of specific products to attract customers to their stores or promote a special opening . For example, Evans Cycles created a perfect reminder email letting recipients know that its stores are open on Easter Sunday: Easter emails Create engagement E-Commerce Photo Editing Service All it takes is a quiz, interactive game, hatching egg or riddle to create interaction with readers. We'll show you some effective examples later. An email or a drip campaign? There is no single answer to this question. You can choose to concentrate all aspects of communication in a single message or create a flow of information that dilutes the content over time.
The first solution may be the best if the tone of Easter deviates significantly from the normal content of your email, so you don't have to "alienate" users too much with repeated communications that are far from what they intended. are expecting. The drip campaign option may be preferable if it is more in line with your usual brand message . A household goods e-commerce site, for example, can set up a sequence of emails divided by theme: Easter dishes, gifts, ideas for children, etc. In this case, it is important to study the best timing. See what you can do with email automation > 4 tips for Easter emails 1. Take advantage of levity (also with GIFs) Use colors, images, graphic inspirations,