You hear everywhere about hacks and revolutionary techniques to succeed on the web. If the basics of digital marketing have never changed, reaching the right audience is more and more complex and the channels are multiplying. Companies are faced with Special leads a real need to prioritize their marketing efforts. Especially if only one person is working on it, you don’t want them to spread themselves too thin. In this article, we’ll look at the five things that any SMB should Special leads implement in its early days if it plans to grow sustainably in the coming years. 1. Define a budget and objectives
This tip may seem basic to you, but we’re constantly Special leads surprised by the number of businesses without a budget or clear marketing goals. In 2019, 50% of small and medium-sized businesses did not have a defined marketing plan, according to a study by Outbound Engine. When it comes to budgeting, there is a rule of thumb dictating that the marketing budget should be between 5% and 10% of targeted revenue. This includes human resources, including the Special leads salary and human cost represented by the marketing team. This figure may seem high, but on average, successful companies generate a return on investment five times higher than the marketing budget!
To set your objectives, you should start by thinking about Special leads your conversion rates. How many contacts does it take to sign a customer? And so if you want five more customers over the year, how many contacts will it take to sign those five new customers? 2. Capitalize on your site and your contacts Imagine, you invest time and money to gain subscribers on a LinkedIn page, where you publish regularly. And overnight, LinkedIn changes its algorithm: you have to pay to Special leads reach only 10% of these subscribers because your organic publications are drowned in the bottom of your audience’s feed. Fiction? This is exactly what happens on every social network or search engine: