This article will provide an explanation of what it is and SEM, a comparison of the two, as well as tips for choosing which is the best for your website. Happy CEO Email List reading! What is SEO? SEO or Search Engine Optimization is an optimization effort that has the goal of getting high traffic from organic search results. SEO helps us to get the type of traffic that suits the purpose of our website. In general, SEO is divided into two types, namely On-page SEO and CEO Email List Off-page SEO. On-page SEO focuses on the factors that are in the content. While Off-page SEO is optimization that is done outside the content or website. What is SEM? SEM or Search Engine Marketing is a paid marketing strategy that aims to increase the visibility of a website in search results.
One example of the application of SEM is as shown CEO Email List in the image below: The image is an example of SEM. The advertiser chooses several keywords related to the product/service being offered. So, when someone searches for that keyword, Google will display the paid search results exactly as in the image. Difference between SEO and SEM Now we both know what SEO and SEM are. Now, it's time to study the differences between the two in order CEO Email List to give a clearer picture of what strategy to use. Let's look at some of the differences between SEO and SEM. 1. Paid SEM and
Free SEO SEM is an advertisement in the form CEO Email List of Pay Per Click or PPC, where the advertiser must pay when the ad is clicked by someone. We must prepare a budget for SEM so that websites or articles can always appear. While SEO is a strategy that does not need to cost money. These differences also have an effect on the appearance on search engines. From the application of SEM, websites or articles that appear on search engines will consider CEO Email List them as advertisements. Meanwhile, search results from SEO are not. 2. SEM Can Choose Target Audience SEO and SEM both aim to understand the audience better. That is why determining the target audience or customer is very important. Unfortunately, we can only select the target audience by using SEM. In