That one video was one of the most viewed videos on LinkedIn of the year. A good format helps you to create structure and in recognition by your target groups.' Hopefully this insight into Philips' content strategy will give you tools to keep your reputation in balance. If you have other ideas about this, share them in the comments. Want to learn more from Philips' strategy? Then you should not miss the Content Conference on June 30th!
Freek Janssen explains in his session how you can build a strong reputation with the right content. And how adjustments can be made through continuous measurement. Do you want to be here virtually or live? Then this is your last chance at the best price! Get your ticket(s) now for only €99 (excl. VAT). Yes, tell me more 0 comments - Be the first to comment! Others also read Thought leadership content: why does it work? [research Edelman and LinkedIn] Checklist for Fax List content creation: from idea to publication [infographic] Ephemeral content: what is it and how do you apply it? About the author Elsbeth van den Berg from Frankwatching Within Frankwatching I am concerned with the dot on the horizon. I research how and where we can grow further, come up with new concepts and improve existing ones. In the field of events, academy, jobs and editing.
4 articlesMore about Elsbeth van den Berg Read more about Content content content strategy Storytelling Corporate reputationPhilipsreptrak Topical 9:00 am The most hilarious names and pay-offs [100+] sat Advertising on LinkedIn: Success with these 19 Steps [Infographic] fri Ultimate customer experience from Zalando, bol & 3 other top retailers in the Netherlands fri Laughing with those heaumeaux: gay humor in commercials do How do you make content go viral? Play on emotions Popular Hybrid working: 5 initiatives that communication can use immediately Balancing your reputation with the right content.