The happy birthday email is one of the simplest, most frequent, and most effective types of triggered emails. In this blog post, we'll explore how to structure and schedule it, as well as best practices to never forget. We often stress the importance of knowing how to use automation tools to create one-to-one dialogue that is personal and relevant to email recipients. Say no to mass and non-segmented messaging, and yes to accurate profiling, yes to engagement building and yes to brand interactivity. But how do you turn this theory into a practical plan? A good place to start is the birthday email , which we've all received at some point — it's a triggered message type that's easy to implement and delivers great results, both in terms of brand reputation and conversions.
Birthday email Why send a birthday email? Because it's good for business. The numbers speak for themselves: According to data from Experian, birthday emails are a great investment for any business. Compared to promotional DEMs, they have: 481% higher conversion rates 342% more revenue per message 179% higher unique click-through rates Image Masking Service Numbers like this are hard to ignore. Especially since once the parameters and content of your messages have been configured, the automated system operates autonomously, requiring only light and occasional maintenance. In addition, this type of email has the undeniable advantage of serving several commercial objectives at the same time:
Boost your customers' delight by pampering your recipients and making them feel special. Who doesn't love receiving good wishes on their special day? Drive conversions (for retail and e-commerce) by including a discount coupon, special offer, or specific product selection. A great way to encourage an unplanned purchase. Engage inactive users with unusual, personalized and non-routine content. Even less active users will be delighted to receive a personal email and intrigued by the promise of a freebie. E-commerce is capable of offering discounts and special offers and is the type of business that derives the greatest economic return from this type of communication. Yet contrary to popular belief, data tells us that only 5% of retailers send birthday greetings, compared to 16% of brands in other industries.