Buying Mailing Lists: The Benefits Why do email marketers decide to buy email addresses , when people everywhere are saying it's better not to? Buying contacts from specialized companies is much easier and faster than creating databases with contact forms on your site, especially if it does not receive much traffic. If you buy a mailing list or database for email marketing from Google , you get thousands of results that you can click on to buy packages of email addresses to send your offers to. In many cases, you will also be able to choose between a B2B or B2C audience E-Commerce Photo Editing Service and you will be guaranteed that: the addresses are all valid they are classified and geo-normalized there are no duplicate names all addresses are opt-in and collected in full compliance with GDPR the contacts are profiled. How much does it cost to buy an email list? There are all kinds of offers online.
Looking at Google's top results, I found a company that offers 1,000 names in the B2B sector for just over $ 200. Another at the same price offers a database of around 350,000 contacts. It's a big difference… but what does it depend on? I was quite curious, so I searched for more details on companies offering to sell me mailing lists. Not surprisingly, the one with the lowest bid didn't have a good reputation. You may think that an investment of 200 euros is not too expensive : in the worst case, you will have lost a small sum, which you can recover with a few conversions on the total. Which brings me to the crux of the matter, why those who work professionally in email marketing always advise against buying databases and contacts .