Marketing facilitates the exchange email list process and the development of relationships by carefully examining the needs and wants of customers, developing a product or email list service that satisfies these needs, offering it at a certain price, making it available through a particular place or channel of distribution, and developing a program of promotion email list or communication to create awareness and interest. The focus of market driven companies is on developing and sustaining relationships with their customers.
This has led to a new emphasis on relationship marketing which involves email list creating, maintaining and enhancing longterm relationships with individual customers as well as other stakeholders for mutual benefit. The marketer's task is to devise email list marketing activities and fully integrated marketing activities and assemble fully integrated marketing programs to create,
communicate and deliver value for customers email list. Advertising and promotion play an important role in the exchange email list process by informing consumers of an organisation's product or service and convincing them of its ability to satisfy their needs or wants. The American Association of Advertising Agencies developed definition of Integrated Marketing Communication as "A concept of marketing communications planning that recognizes the added value of a email list comprehensive plan that evaluates the strategic role of a variety of communication disciplines - advertising, direct response, sales promotion and public relations - and combines these disciplines to provide clarity, consistency, and maximum communications impact.