Once summer comes, customers get lazy and many web marketing activities are put on hold. Now that the holidays are over, it is important to organize your work for the last part of the year, which is the most important in many sectors. This handy checklist will help you plan and manage your tasks for the months ahead. This is the week when many people return to work after their summer vacation. Some are clearly suffering, while others have been waiting for this for a while: this moment when they can plan their activities for the coming months.
If you work in marketing, you cannot underestimate the importance of this moment: the fall and winter campaigns (Halloween, Black Week, Black Friday, Cyber Monday and Christmas) are just around the corner. and if you start planning your trips now, you'll work less and perform better in the later part of the year. September is a crucial month for email marketing: the foundations are laid for the success of the winter season, the most important of the Image Masking Service year for many sectors. Your objective this month must be to build a solid relationship with the leads you have collected this year, to know their characteristics well and to anticipate their needs in order to present them with an offer so perfect and adapted, and at the right time, that it be impossible to refuse.
What about the contacts already in your database? For them, the watchword is: cleaning . They represent the great potential of your business: the people who have subscribed to your newsletter or who have purchased on your e-commerce site. These are the potential customers who are one step away from converting, all you have to do is give them what they are looking for. And those who protest are no longer interested should be fired – with the appropriate precautions. The Email Marketing Checklist for Planning Fall and Winter Campaigns So let's take a look at how to approach September in the most profitable way, with the help of a checklist that will guide your steps in the months to come. More specifically, there are 24 actions divided into four reference areas. Let's dive in!