One in three business owners don't understand how Google search engine rankings work. Search engine optimization is one of the most critical aspects of any digital marketing strategy. And yet, there are an abundance of people who have little or no Fax List idea what SEO entails. A recent study of 1,000 participants aimed to find where the knowledge gaps in SEO were greatest. Of all the respondents, 394 were business owners, providing unique insight into industry professionals' awareness of the power of search engine optimization. The results were fascinating, to say the least.
Who knows SEO? Nearly 1 in 4 business owners and more than 2 in 5 non-business owners have no idea what search engine optimization entails. knowledge gaps in SEO chart explaining what people do and do not understand about SEO Non-commercial Fax List owners SEO isn't new, yet it seems to present itself as an industry that hasn't necessarily infiltrated mainstream awareness. 27.4% of respondents who didn't own a business hadn't heard of SEO and didn't know how search engines work. 9.9% of non-business owners don't understand how Google determines which search results to show first.
For those who have been in the industry for a long time, understanding this stat may seem difficult. Given that Google handles over 75,000 queries per second, almost 10% of average internet users misunderstand how and why information is visible to them. business owners In 2020, having an online presence for your business is crucial for finding new Fax List customers and maintaining a brand. Digital marketing is a component that should fit into every marketing strategy at this point. Without SEO, businesses will struggle to gain search visibility and organic traffic. And yet, there are still a large number of organizations that refuse to recognize the importance of SEO. The survey found that nearly a quarter of business owners were only vaguely or not at all familiar with search engine optimization.