When it comes to understanding how you stack up against your competition, there is no better tool for paid search marketers than the Auction Analysis Report. A staple of any competitive analysis, auction information helps marketers discover the impact the presence of competitors has on their Google Ads performance.In this article, we look at how you can use auction information to make strategic optimization decisions to improve your campaigns.What is the auction analysis report?Whenever a user searches for one of your keywords, Google runs a background ad auction to determine which ads are showing and where on the search results page they should appear.The Auction Analysis Report helps paid search marketers understand how they stack up against those auctions with other advertisers.In Google Ads, the Auction Insights report for Search Network campaigns reveals five data points that are important to you and your competition: impression rate, overlap rate, position over rate, page top rate, absolute top-of-page rate and percentage of upgrade in your post. .Impression rate: number of impressions you received divided by the estimated number of impressions you were likely to receive Overlap Rate: How often another advertiser's ad received an impression in the same auction as your ad also received an impression.Position Above Rate: How often another advertiser's Egypt Phone Numbers List ad in the same auction appears in a higher position than yours when both of your ads were running at the same time.Top of Page Rate: How often your ad (or another advertiser's ad, depending on which row you're viewing) was shown at the top of the page in search results.Abs. Top of Page Rate: The percentage of your impressions that are shown as the very first ad above organic search results.Upgrade Share: How often your ad ranked higher in the auction than another advertiser's ad, or if your ad ran when theirs did not.Navigate to the campaigns, ad groups, or keywords you want to review.How to access Google AdsSelect the specific campaign, ad group, or keyword by checking the box next to each item.Click Auction preview.Ways to interpret auction analysis dataThe data provided by auction insights can help marketers answer a number of questions, such as: How does the presence of a competitor affect my account performance?Are my CPCs affected by the number of competitors bidding on a keyword?Are there any new competitors that weren't there before?Are there competitors bidding on our brand terms when we don't bid on their brand terms?
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