At the beginning of the new year, some employees of iQIYI Building in Zhongguancun are packing their things and moving to the iQIYI Youth Center in Sanlitun. After an estimated 2,000 layoffs, iQIYI is implementing the final measures to increase revenue and reduce expenditures and shrink its office space. After many rumors of prostitution, iQiyi is still struggling to develop independently. In fact, iQIYI is "not good for soldiers, not good for war". iQIYI's ability to produce variety shows and online dramas is also outstanding in the long-term video camp represented by "Youku, iQiyi, Tencent Video", but compared to Tencent Video and Alibaba behind Youku. In other words, Baidu's thighs are not thick enough. And Baidu has gradually realized that long video is a "small child". Not only is it difficult for the long-form video industry, but in the fresh food e-commerce sector, Meicai has also laid off thousands of people recently.
The office has been merged into Xizhimen, and the office area is only a quarter of the original size; Meituan, which has been seeking stability, is also Recently, large-scale layoffs were exposed, and an insider told Tech Planet: "There have been layoffs since the beginning of the year, and the management that originally operated independently was also merged into the group." Life is also difficult and there is also the shared travel field. Didi recently revealed a large-scale layoff of 20% of its entire business line. Meituan Bicycle is also the main force of Meituan’s losses. Different from Amazon's 20 years of loss, the capital market is still highly recognized because Amazon has maintained a 30% growth all year round, and even if it loses, it maintains the ability to make Phone Number List profits at any time. It can be said that when the three major businesses of long video, fresh food e-commerce selling vegetables, and sharing bicycles can "make money to support the family" is still a problem.
This kind of business that cannot see when the losses will stop and when the war will end is like Internet "poison". The daily average of tens of millions of high-frequency orders has attracted countless companies, but now the winner seems to be "drinking poison to quench thirst", and the more investment, the more losses, and tomorrow is still unknown. 1. Burning money can't burn the first place The Internet money-burning war that many people deeply remember is "starting with long videos, being interested in shared travel, and finally selling vegetables". In October 2015, Alibaba acquired all the shares of Youku Tudou for about 4.5 billion US dollars. So far, in the field of long video, Tencent Video, Alibaba's Youku, and Baidu's iQiyi have officially formed a tripartite situation.