Unlike first-tier cities, people are accustomed to streamlining their life and work, making the relationship between people "indifferent". In second- and third-tier cities and below, people have a little more "human touch". And human affection is very important. Under such differentiation, it seems that the e-commerce platforms put those models that are suitable for first-tier cities here, and people don't seem to be caught off guard. Front-line users like to research products when shopping, and often do not trust other people’s recommendations.
They only use discounts for reference, and often have high pursuit of brand and quality. Although the user system in the sinking market is growing, but The consumption level is relatively weak, and they are more inclined to products with strong discounts and b2b data low prices. Therefore, compared with Jingdong Taobao, Pinduoduo's "fighting" buying and "tens of billions of subsidies" are more likely to stimulate people's consumption. Compared with the logistics speed of traditional e-commerce platforms, community group buying adopts the "pre-sale + next-day delivery + self-pickup" model, which enables consumers to achieve a more economical and faster shopping experience, and reduces platform losses and distribution costs. .
Compared with traditional fresh food e-commerce platforms, the price of community group buying platforms is significantly lower than the former. Consumers in the sinking market generally have more leisure time and are sensitive to prices. Community group buying platforms can also meet their needs. Demand; from the perspective of geographical distribution, according to the new distribution data, more than 70% of the group leaders are distributed in the second and third cities and below, which shows that community group buying has strong replication in the sinking market. The community group buying took the sinking market as the main battlefield this time, which greatly promoted the "e-commerce dream" of the sinking market.