If you don’t have your brand story down pat yet, think of ways to connect your mission to the benefits your product provides your customers. Looking for more inspiration for your brand story? Try creating a strong value proposition first, then tying that value proposition back to your brand’s history. Use real images Stock images are often better than no images on a website, but they don’t show customers what your brand and product really are. They can’t beat pictures of the real thing.
Share real photos of your team members, your product, and your customers in your marketing. If you have room in your budget, get a photographer to take professional photos. Running short on money? Find the team member with the best phone camera, pose an employee or product up against a neutral background, and press that button. Bala sells footwear for nurses specially designed for medical shifts. They used nurse feedback to create their product, and buy email list now they use pictures of real nurses to market their product: Image courtesy of Bala Look for the people who make your brand unique and share their pictures instead of photos of a stock model you’ve never met.
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In cases where you do need to use stock photos, though, look for ones that look natural over ones that are clearly posed. Natural-looking stock photos are still a great way to improve your marketing’s imagery. Stay transparent So far, we’ve talked about adding authenticity to your brand’s look, feel, and messaging.