For service businesses, we can freely divide your content into three categories: Service Content. What you do and where you do it. Credibility content. Why a prospect should engage with your business. Marketing content. Content that helps position you as an expert and puts your business in front of prospects earlier in the buying cycle. It's really important to realize that SEO is important for all of these types of content, but it's often only really considered for service-type content. SEO is often overlooked when it comes to credibility content such as reviews, testimonials, and case studies. As a simple example, I recently renovated a
Victorian house in the UK and throughout the process I was looking for various professionals who could demonstrate relevant experience. In this case, having a well-optimized case study showing renovation work on a similar house in the area would jewelry retouching service make great long-term SEO content - it also perfectly demonstrates that the contractor can do the job, which perfectly illustrates their credibility. Win-win. Be sure to optimize all of your marketing content, including case studies, portfolio entries, and testimonials — not just the obvious service pages.
A solid content marketing and SEO strategy is also the most scalable way to promote your business to a large audience. And that usually has the best ROI, because there's no cost per click — so you're scaling your marketing without directly increasing your costs. This type of SEO strategy isn't right for every business, but when it's right, it's nearly unbeatable. Here are the main takeaways: Optimize all content throughout the customer journey. Determine if content marketing through organic search is a good choice.