Running an agency means wearing multiple hats. Whether it be preparing for a pitch, sending out proposals, communicating with clients, reporting to Management, or simply keeping your employees satisfied—all those activities are just what’s visible on the outside. While managing all of the above, you need to constantly pay attention to keeping your agency in the black. Because workflows may vary, but in the end, what matters most is constantly increasing profitability.
How will you do that? In short, you need to keep a close eye on the metrics that keep your agency profitable. But knowing whether or not your agency is profitable isn’t something you’ll feel in your gut. Profitability is based on actual bulk sms service numbers and many different factors will influence those numbers. Below, we’ve chosen and covered the seven key performance indicators that you can monitor in Productive. We believe these KPIs are essential to watch to keep your agency profitable.
KPI #2: Number of Sent Proposals Now that the leads are in your sales pipeline, you want to close them as quickly as you can. The next step in your sales process is sending out proposals. Many agencies face the challenge of proposals sitting in their funnel for over a month, sometimes even a few—without getting any closer to closing the deal. This is something that you have to focus on and dig into the reports. Maybe the leads in your funnel aren’t qualified to become new business? Perhaps your sales team needs a different approach in following up on them? Whatever the method, you should look at your number of pre-qualified leads and number of sent proposals together.